Nichole Towell – Marketing Development Manager
Duda Farm Fresh Foods, Inc.

• 11 yrs experience in produce
• Professional Positions:
  • Assistant Greenhouse Manager for King City Nursery
  • Sales Coordinator, Account Manager, Business Analyst, Business Development Manager and Marketing Development Manager for Duda Farm Fresh Foods, Inc.
• Graduated in 1998 from California Polytechnic State University, San Luis Obispo
  B.S. in Agricultural Business Management
• Reason for entering the industry:
  • Nichole grew up in California's Salinas Valley
  • After working during the summer thinning iceberg lettuce fields, she decided that the production side of the business was not her forte but wanted to be a part of the fresh produce industry

Growing up in the Salinas Valley of California, the produce industry has always been a part of Nichole's life. After graduating from college and after a brief stint on the production side of the business, Towell joined Duda Farm Fresh Foods in 2000 as a Sales Coordinator in the western vegetable sales office. Since that time she has had the opportunity to experience several positions within the Duda Farm Fresh Foods organization and has found a niche in her role as Marketing Development Manager. In her role, Nichole is responsible for consistently promoting Duda Farm Fresh Foods' brand and products to increase consumption and sales. Monitoring culinary and consumer trends in the market place are a constant and drive future product or packaging innovations.

Throughout her career, Nichole has gained invaluable knowledge that guides her through her current position on a daily basis. She has remained active in the produce industry and has received accolades for her leadership qualities and devotion to the produce industry. Most recently in 2009, Nichole received the Tip Murphy Scholarship awarded by PMA FIT, is part of the United Fresh Produce Association's Produce Industry Leadership Class 15 and in 2008 she was named a Produce Business, "40 Under Forty."