Mission:

To promote produce as a "career of choice" for college students.

Objectives:

Assist in spreading a unified message about the career rewards and opportunities available throughout the produce supply chain.
Target agribusiness, business, food science, food marketing and culinary students at the college level.
Utilize professional expertise, experience, leadership ability, integrity, and enthusiasm about the produce industry to communicate career messages on campuses, in classrooms, and at career fairs.
Align company recruiting efforts with PMA FIT to maximize efforts.

Ability to serve as a representative of the entire produce industry, not just his or her company or industry segment.
Knowledge of industry and/or subject matter expert in self-selected topic areas.
Enthusiasm for sharing your career with students.
Passion for the industry.
Engaging speaking style.
Flexibility to attend self-selected school functions.
Commitment to understanding and communicating PMA FIT tools and services available to students.

Provide PMA FIT with accurate details on personal interests and expertise.
Respond to PMA FIT engagement requests in a timely fashion.
Participate in agreed upon career fairs, classroom presentations, and industry events as an industry advisor/mentor.
Be knowledgeable of and promote Foundation programs to students, faculty and career counselors.
Request packet of materials from FIT for leave behind at schools as appropriate.
Personalize and deliver the unified message created by the Foundation and utilize student brochure, video, Powerpoint, and supply chain materials when appropriate.
Discover ways the Foundation can better market student programs on campus by utilizing existing school tools and communicate back to Foundation.
Discover and communicate additional ways the Foundation can work with the university.
Provide PMA FIT with a recap of all connections or communications made with the university (including student names and email address and faculty and university contacts).
Ambassadors are encouraged to promote their individual companies in conjunction with the unified industry message.
Maximize ambassador engagement by visiting the career counselor office to introduce the Foundation, your company and ensure they have copies of the produce career materials.

Be a member of the Produce Marketing Association.
Be knowledgeable of the Foundation's initiatives and services and be willing to promote them.
Participate in volunteer training.
Complete an evaluation on the experience.